Disney Revokes Annual Passholder Program
By Kevin Schlieder (12)
The year 2021 was supposed to be one of redemption and regeneration after a year of decimation. However, after only two weeks into the new year, an entertainment shockwave swept through Southern California. On January 14th, it was made public that Disneyland would be cancelling all annual passess and the passholder system indefinitely. In an email received by Disneyland passholders from the new president of the Disneyland resort, Ken Potrock, it stated that the company would begin to close out annual passholder accounts and issue refunds.
“In the next several days, we will begin the process of issuing appropriate refunds for eligible Disneyland Resort Annual Passports and sunsetting the current Annual Passport program due to the continued uncertainty of the pandemic and limitations and expected restrictions around the reopening of our theme parks.”
To many, this news comes as a shock. To others, this isn’t anything new. For the Disney fans living in Hong Kong, their Disneyland hasn’t had annual passes for quite some time. All admission is done through general ticket sales. In regards to Disneyland here in California, annual passes may not be entirely gone for good. In the email from Ken Potrock, it’s said that the company is working diligently to come up with a new system that will benefit all park guests going into the future.
“We plan to use this time while we remain closed to develop new membership offerings that will utilize consumer insights to deliver choice, flexibility and value for our biggest fans. Once we have more information to share about future membership offerings, our Passholders will be the first to hear from us as we embark on this next chapter.”
It’s not bad news, though. For those that had an annual pass still active as of March 14th, 2020, eligible passholders can receive 30% off of merchandise and food goods at select locations throughout Downtown Disney and Buena Vista Street. This special offer will run from January 18th through February 25th.